Press releases can be both a communication tool and an SEO tool to help increase page rank. Social media took the spotlight for press releases and SEO. Press releases went from being published on websites to becoming a quick tweet on Twitter. Press release distribution sites such as PRWeb, Business Wire, and Market Wire are feeling the impact of social media. PR sites are still a great way to get better ranking in search engines. Using Twitter and a PR distribution site together can keep your press release in play longer.
Tips on using press releases
- Headline should be catchy and include a relevant keyword phrase.
- Copy should have relevant keywords within the first paragraph.
- Linking use keywords as links to other sites.
Make sure to publish press releases on your own site as well.
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