To get search engine traffic from Google, Yahoo, and Bing your site needs to be SEO friendly. SEO friendly content does not mean that you start writing for search engines. Write content that a search engine would attach importance to automatically. The first and most important rule of content writing strategy is to write for visitors and not for search engines. Search engines fundamental goal is to provide their users with unique and most relevant content. Search engines like your content to be written for your visitors.
What should SEO friendly content have?
• Uniqueness
• Appropriate Language
• Relevancy
• Descriptiveness
• List or Bullet form structure
• Presented in Q/A format
• Powerful Keywords and their placement
• Structured Flow
• Proofread for any mistakes
One of the most important SEO tips to remember is that search engines like Google and Yahoo, which send out automated web crawlers or “spiders” to categorize and rank all published websites and blogs in the Internet, do so by searching for relevant content through prominently and strategically displayed keywords.
Powerful Keywords and their placement: Keywords play an important role in SEO strategy. Do not just sprinkle your keywords into the content rather build it around the selected keywords and phrases. The denser the keywords towards the top, the better they are. Use of synonyms is good, however, try them a little lower on your web page.
Search engine spiders are also friendly toward keyword synonyms. So feel free to incorporate synonyms to limit keyword monotony in blog posts, and at the same time continue to optimize your blog site.
Title & Description tags: When a visitor searches for keywords on a Search Engine, results are essentially a fight of the title and description. This is where you leave the first impression. The user will be more inclined towards a compelling title as he would perceive your website to better than others.
Social Media: Use Social Media websites like Facebook, Twitter, and Linkedin to share information with your targeted audience. Share your writings & researches, participate in discussions, and help others by solving their problems. This will propel people to visit your website more often and look for desired information.
Update website regularly: Keep updating your site by adding new, relevant, and helpful content to your site. Search engines also give preference to sites with new and relevant content. Remember search engine ranking does not happen overnight so give it some time. The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
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