The single most critical step to making money with Google AdSense is the location of the ads. Most people put them down the right column or up at the top. This approach is dead wrong because of something known as ad blindness. Ad blindness occurs when you look at the same Google AdSense format repeatedly. In the case of websites, most people unconsciously filter out the ads on the top, right column and bottom of a page. After looking at hundreds of websites and results on search engines , they know those listings are Google AdSense ads.
The best way to get past ad blindness is to put the ads in unexpected places. In this case, you want to place them between the paragraphs of text on your site. Few sites actually due this that means they are not making as much as they could from Google AdSense. This placement is perfect for maximizing clicks because it is in the natural flow of the text. Readers will inevitably read the text ads and click anything they might find interesting. This conclusion is also supported by the fact that people do not read the entire article or page on a site. They usually only make it through 50 to 80 percent because they find out what they need before finishing. Therefore, if you place them at the bottom of the page, they are never going to get to them.
Another issue is the type and color of the ads. First, try to stick to text link ads whenever possible. Nobody clicks banners because they are worried about being caught in popup hell. As to color, some believe they should stand out while others believe they should blend in. Ads that blend in are more likely to be clicked.
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