AdSense announced on their blog that there is no longer a limit on filtering categories.
“Based on your feedback about the category filtering feature, we’re happy to announce that there’s no longer a limit to the number of categories you can filter from your sites. You can now filter as many of the 11 available categories as you’d like.”
The category filtering feature is a great tool for publishers to get relevant ads.
“The category filtering feature allows you to prevent ads that fall into specific categories like ‘religion’ and ‘dating’ from appearing on your pages. You can filter categories by visiting your Ad Review Center, located under the AdSense Setup tab. Click the ‘change’ link to view available categories to filter. Your selections will be applied to ads in English, French, German, and Spanish, no matter how they’ve been targeted to your site.”
Other benefits publishers get by filtering categories.
“In addition to these benefits you also are able to control what kinds of ads that you want displayed on your website. You can filter out ads from specific company genres, and you can also filter out companies that compete with what you are trying to sell.”
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